Simplicity with Score

TMT ID creates a real-time phone number credibility score

Here at TMT ID we know more about the humble telephone number than almost anyone else in the world would ever want to know. And that’s great — but our challenge is always how we can pass on this level of detail to customers in a way that adds value and limits complexity at the same time.

During 2023 we’ve been working hard to take all of this knowledge and make it available to our customers, and we’re pleased to announce that we’ve done it. It’s called Score.

Score is an intelligent scoring algorithm that combines numerous different data sets, looks at the significance of each in the context of both themselves and each other, and blends the output into a single number that sums up everything we know.

This is something that customers have been asking us to provide for a long time, and from day one across approximately 60 non-European countries we are in a position to answer some of the fundamental questions that brands ask — or should ask — when they receive a number from a prospective customer:

• Is this a real number?
• Has this number been around for a while or has it just appeared recently?
• Does it belong to a standard set (range) of numbers or is there anything unusual or special about it?
• Does it have wider associations around the internet suggestive of it either being high risk or belonging to a genuine, real person?

These are the kind of questions that much of the data across the industry is trying to answer. We know that some organisations will still prefer to take in lots of raw data and make their own decisions — which is fine — but Score represents a significant opportunity to simplify this process for many, as well as offering a service that will learn, ingest more data and become more intelligent as time goes on.