{"id":35908,"date":"2024-01-03T12:52:53","date_gmt":"2024-01-03T12:52:53","guid":{"rendered":"https:\/\/tmtid.com\/sem-categoria\/simplicidade-com-pontuacao\/"},"modified":"2025-02-18T12:48:22","modified_gmt":"2025-02-18T12:48:22","slug":"simplicidade-com-pontuacao","status":"publish","type":"post","link":"https:\/\/tmtid.com\/pt-pt\/simplicidade-com-pontuacao\/","title":{"rendered":"Simplicidade com pontua\u00e7\u00e3o"},"content":{"rendered":"<h2>A TMT cria uma pontua\u00e7\u00e3o de credibilidade do n\u00famero de telefone em tempo real<\/h2>\n<p>Obviamente, aqui na TMT sabemos mais sobre o humilde n\u00famero de telefone do que quase toda a gente no mundo gostaria de saber. E isso \u00e9 \u00f3timo, mas o nosso desafio \u00e9 sempre como podemos transmitir este n\u00edvel de detalhe aos clientes de uma forma que possa acrescentar valor e limitar a complexidade ao mesmo tempo.<\/p>\n<p>Pode parecer \u00f3bvio agora, mas durante 2023 temos trabalhado arduamente para tentar pegar em todo este conhecimento e torn\u00e1-lo poss\u00edvel para os nossos clientes, e temos o prazer de anunciar que o fizemos, e chama-se <a href=\"https:\/\/tmtid.com\/pt-pt\/pontuacao\/\">TMT Score.<\/a><\/p>\n<p>O TMT Score \u00e9 um algoritmo de pontua\u00e7\u00e3o inteligente que combina v\u00e1rios conjuntos de dados diferentes, analisa o significado de cada um deles no contexto de si pr\u00f3prios e dos outros, e mistura o resultado num \u00fanico n\u00famero que resume tudo o que sabemos.<\/p>\n<p>\u00c9 algo que os clientes nos pedem h\u00e1 muito tempo e que, desde o primeiro dia, temos vindo a abordar. 60 pa\u00edses n\u00e3o europeus, estamos em condi\u00e7\u00f5es de responder a algumas das quest\u00f5es fundamentais que as marcas colocam (ou deveriam colocar) quando recebem um n\u00famero de um potencial cliente, nomeadamente:<\/p>\n<ul>\n<li>Este n\u00famero \u00e9 real?<\/li>\n<li>Este n\u00famero j\u00e1 existe h\u00e1 algum tempo ou s\u00f3 apareceu recentemente?<\/li>\n<li>Pertence a um conjunto padr\u00e3o (intervalo) de n\u00fameros ou tem algo de invulgar\/especial?<\/li>\n<li>Ser\u00e1 que tem uma associa\u00e7\u00e3o mais ampla na Internet que sugere que \u00e9 de alto risco ou que pertence a uma pessoa real?<\/li>\n<\/ul>\n<p>Sabemos que algumas organiza\u00e7\u00f5es continuar\u00e3o a preferir receber muitos dados em bruto e tomar as suas pr\u00f3prias decis\u00f5es, o que \u00e9 \u00f3timo para n\u00f3s, mas o Score representa uma enorme oportunidade para simplificar este processo para muitos, bem como para obter um servi\u00e7o que ir\u00e1 aprender, ingerir mais dados e tornar-se mais inteligente com o passar do tempo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pontua\u00e7\u00e3o combina conjuntos de dados, avalia a sua import\u00e2ncia e consolida os resultados numa \u00fanica pontua\u00e7\u00e3o abrangente.<\/p>\n","protected":false},"author":4,"featured_media":33127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[558,559],"tags":[930,626,671,669,670],"class_list":["post-35908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualizacoes-da-empresa","category-noticias-pt-pt","tag-actualizacoes-da-empresa","tag-fraude-pt-pt-2","tag-pontuacao-pt-pt","tag-seguranca-pt-pt","tag-simplicidade-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Simplicidade com 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