{"id":35906,"date":"2024-01-03T12:52:53","date_gmt":"2024-01-03T12:52:53","guid":{"rendered":"https:\/\/tmtid.com\/nao-categorizado\/simplicidade-com-pontuacao\/"},"modified":"2025-02-18T12:48:23","modified_gmt":"2025-02-18T12:48:23","slug":"simplicidade-com-pontuacao","status":"publish","type":"post","link":"https:\/\/tmtid.com\/pt-br\/simplicidade-com-pontuacao\/","title":{"rendered":"Simplicidade com pontua\u00e7\u00e3o"},"content":{"rendered":"<h2>A TMT cria uma pontua\u00e7\u00e3o de credibilidade do n\u00famero de telefone em tempo real<\/h2>\n<p>Obviamente, aqui na TMT, sabemos mais sobre o humilde n\u00famero de telefone do que quase qualquer outra pessoa no mundo gostaria de saber. E isso \u00e9 \u00f3timo, mas nosso desafio \u00e9 sempre como podemos transmitir esse n\u00edvel de detalhe aos clientes de uma forma que possa agregar valor e limitar a complexidade ao mesmo tempo.<\/p>\n<p>Pode parecer \u00f3bvio agora, mas durante 2023 temos trabalhado arduamente para tentar aproveitar todo esse conhecimento e capacit\u00e1-lo para nossos clientes, e temos o prazer de anunciar que conseguimos, e isso se chama <a href=\"https:\/\/tmtid.com\/pt-br\/pontuacao\/\">TMT Score.<\/a><\/p>\n<p>O TMT Score \u00e9 um algoritmo de pontua\u00e7\u00e3o inteligente que combina v\u00e1rios conjuntos de dados diferentes, analisa a import\u00e2ncia de cada um deles no contexto de si mesmos e dos outros, e mescla o resultado em um \u00fanico n\u00famero que resume tudo o que sabemos.<\/p>\n<p>Isso \u00e9 algo que os clientes v\u00eam nos pedindo h\u00e1 muito tempo e, desde o primeiro dia, em toda a \u00e1rea de aprox. 60 pa\u00edses n\u00e3o europeus, estamos em condi\u00e7\u00f5es de responder a algumas das perguntas fundamentais que as marcas fazem (ou deveriam fazer) quando recebem um n\u00famero de um cliente em potencial, a saber:<\/p>\n<ul>\n<li>Esse \u00e9 um n\u00famero real?<\/li>\n<li>Esse n\u00famero existe h\u00e1 algum tempo ou s\u00f3 apareceu recentemente?<\/li>\n<li>Ele pertence a um conjunto padr\u00e3o (intervalo) de n\u00fameros &#8220;comuns&#8221; ou h\u00e1 algo incomum\/especial nele?<\/li>\n<li>Ele tem uma associa\u00e7\u00e3o mais ampla na Internet que sugere que \u00e9 de alto risco ou que pertence a uma pessoa real?<\/li>\n<\/ul>\n<p>No final das contas, esse \u00e9 o tipo de pergunta que grande parte dos dados do setor est\u00e1 tentando responder, e sabemos que algumas organiza\u00e7\u00f5es ainda preferem receber muitos dados brutos e tomar suas pr\u00f3prias decis\u00f5es, o que \u00e9 \u00f3timo para n\u00f3s, mas o Score representa uma grande oportunidade de simplificar esse processo para muitos, al\u00e9m de obter um servi\u00e7o que aprender\u00e1, ingerir\u00e1 mais dados e se tornar\u00e1 mais inteligente com o passar do tempo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pontua\u00e7\u00e3o combina conjuntos de dados, avalia sua import\u00e2ncia e consolida os resultados em uma \u00fanica pontua\u00e7\u00e3o abrangente.<\/p>\n","protected":false},"author":4,"featured_media":33126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[552,553],"tags":[931,613,665,663,664],"class_list":["post-35906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atualizacoes-da-empresa","category-noticias-pt-br","tag-atualizacoes-da-empresa","tag-fraude-pt-br-2","tag-pontuacao","tag-seguranca","tag-simplicidade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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