{"id":47003,"date":"2022-06-09T12:00:01","date_gmt":"2022-06-09T11:00:01","guid":{"rendered":"https:\/\/tmtid.com\/comment-remettre-un-produit-sur-le-marche\/"},"modified":"2025-02-18T12:55:22","modified_gmt":"2025-02-18T12:55:22","slug":"comment-remettre-un-produit-sur-le-marche","status":"publish","type":"post","link":"https:\/\/tmtid.com\/fr\/comment-remettre-un-produit-sur-le-marche\/","title":{"rendered":"Comment remettre un produit sur le march\u00e9"},"content":{"rendered":" \n
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The problem<\/h2> \nIt\u2019s always disheartening when a project doesn\u2019t go the way you had hoped.However, by identifying and incorporating the previously missing ingredient, you may be able to salvage the time and energy you considered wasted.The most common cause of a discontinued product can be summarised as a lack of sales \u2013 however, if this is where your understanding of the why begins and ends, your path back to the market will be just as vague.<\/div> \n
\u00a0<\/div> \n
In many such cases, the product in question seems bound for success on paper \u2013 whereas the reality differs. If you failed to see the sales you had hoped for, consider: were you making the process as easy as possible for your customers, or was there anything off-putting \u2013 or even dangerous \u2013 about your product?<\/div> \n<\/div> \n \n

Peut-\u00eatre votre nouvelle solution de service financier s’est-elle r\u00e9v\u00e9l\u00e9e particuli\u00e8rement vuln\u00e9rable \u00e0 la fraude, ce qui vous a conduit \u00e0 retirer le produit.<\/p> \n \n

Ou peut-\u00eatre que votre nouvelle plateforme pr\u00e9sentait trop de frictions pour l’utilisateur et qu’elle a \u00e9t\u00e9 retir\u00e9e en raison d’un manque de trafic.<\/p> \n \n

Une fois la faille identifi\u00e9e, une solution peut \u00eatre envisag\u00e9e.<\/p> \n \n

La diffusion de votre produit peut \u00eatre moins compliqu\u00e9e que vous ne le pensiez, surtout si la fraude ou l’exp\u00e9rience de l’utilisateur est au c\u0153ur du probl\u00e8me.<\/p> \n \n

L’ingr\u00e9dient manquant<\/h2> \n\r\n

Plus de 55 % du trafic internet provient du canal mobile, une statistique qui ne fait qu’augmenter au fil du temps. Les produits qui n’offrent pas une exp\u00e9rience exceptionnelle aux utilisateurs mobiles auront du mal \u00e0 d\u00e9coller et ont moins de chances d’\u00eatre rentabilis\u00e9s. <\/p>\r\n

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Une mauvaise exp\u00e9rience utilisateur est l’une des principales causes d’abandon d’un produit : parmi les utilisateurs qui abandonnent une application, 26 % citent la mauvaise facilit\u00e9 d’utilisation et de navigation comme raison de leur abandon.<\/p> \n<\/div>\r\n<\/div>\r\n \n

De m\u00eame, si le produit ne parvient pas \u00e0 d\u00e9tecter et \u00e0 pr\u00e9venir la fraude dans le canal mobile (en particulier les techniques de fraude telles que l’\u00e9change de cartes SIM<\/a>), l’entreprise peut subir d’importants pr\u00e9judices financiers et de marque. Il suffit d’un grand nombre de fraudes pour qu’un produit acqui\u00e8re une mauvaise r\u00e9putation, \u00e0 partir de laquelle le retrait devient in\u00e9vitable. <\/p> \n \n

Maximiser le canal mobile<\/h2> \n \n

L’utilisation intelligente des donn\u00e9es mobiles permet de revenir sur le march\u00e9 avec une exp\u00e9rience mobile s\u00e9curis\u00e9e et rationalis\u00e9e.<\/p> \n\r\n

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Les donn\u00e9es des op\u00e9rateurs de r\u00e9seaux mobiles (ORM) sont les informations associ\u00e9es \u00e0 un num\u00e9ro de t\u00e9l\u00e9phone mobile, qui sont d\u00e9tenues par les op\u00e9rateurs de r\u00e9seaux. L’utilisation de ces donn\u00e9es peut vous fournir des informations pr\u00e9cieuses sur l’identit\u00e9 du propri\u00e9taire d’un num\u00e9ro de t\u00e9l\u00e9phone. <\/p> \n\r\n\r\n \n

Alors que les sources de donn\u00e9es traditionnellement utilis\u00e9es dans d’autres types de parcours utilisateurs conduisent \u00e0 des interactions compliqu\u00e9es et \u00e0 des failles exploitables, les donn\u00e9es des ORM font ressortir le meilleur des parcours mobiles – en compl\u00e9tant et en am\u00e9liorant l’exp\u00e9rience de l’utilisateur.<\/p> \n\r\n\r\n \n

Gr\u00e2ce \u00e0 l’application consid\u00e9r\u00e9e des points de donn\u00e9es MNO, il devient simple d’effectuer des v\u00e9rifications KYC<\/a> en arri\u00e8re-plan, en supprimant toute saisie inutile de la part de l’utilisateur. La v\u00e9rification de ces donn\u00e9es cr\u00e9e \u00e9galement un obstacle \u00e0 la fraude, en identifiant les changements suspects associ\u00e9s au num\u00e9ro – par exemple s’il a \u00e9t\u00e9 port\u00e9 sur une autre carte SIM<\/a>. <\/p> \n\r\n\r\n \n

Les produits offrant le type d’exp\u00e9rience s\u00e9curis\u00e9e et rationalis\u00e9e que les donn\u00e9es des ORM facilitent peuvent se caract\u00e9riser par leur r\u00e9silience et leur long\u00e9vit\u00e9, ainsi que par la fid\u00e9lit\u00e9 de leurs utilisateurs. <\/p> \n\r\n\r\n \n

Pour en savoir plus sur les donn\u00e9es MNO, utilisez le formulaire de contact ci-dessous pour prendre rendez-vous avec un membre de l’\u00e9quipe. Nous serions ravis d’aider votre produit \u00e0 trouver le succ\u00e8s qu’il m\u00e9rite. <\/p> \n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"

Le retrait de votre produit pour des raisons d’exp\u00e9rience utilisateur ou de s\u00e9curit\u00e9 ne doit pas \u00eatre la fin…<\/p>\n","protected":false},"author":8,"featured_media":34606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[541,1490],"tags":[1491,1492,1340,1050],"class_list":["post-47003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-developpeurs","tag-abandon","tag-conception-du-produit","tag-developpeurs","tag-reprise-de-compte"],"acf":[],"yoast_head":"\nComment remettre un produit sur le march\u00e9 | TMT ID<\/title>\n<meta name=\"description\" content=\"Le retrait de votre produit pour des raisons d'exp\u00e9rience utilisateur ou de s\u00e9curit\u00e9 ne doit pas \u00eatre la fin...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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