{"id":46823,"date":"2023-07-06T07:56:34","date_gmt":"2023-07-06T06:56:34","guid":{"rendered":"https:\/\/tmtid.com\/le-probleme-de-la-fraude-a-laci\/"},"modified":"2023-07-06T07:56:34","modified_gmt":"2023-07-06T06:56:34","slug":"le-probleme-de-la-fraude-a-laci","status":"publish","type":"post","link":"https:\/\/tmtid.com\/fr\/le-probleme-de-la-fraude-a-laci\/","title":{"rendered":"Le probl\u00e8me de la fraude \u00e0 l&#8217;ACI"},"content":{"rendered":"<h2>Le probl\u00e8me de l&#8217;ACI<\/h2>\n<p>L&#8217;un des principaux sujets et points de discussion qui a \u00e9t\u00e9 constamment pr\u00e9sent dans de nombreux \u00e9v\u00e9nements de l&#8217;industrie auxquels j&#8217;ai assist\u00e9 cette ann\u00e9e est celui du <strong>trafic artificiel gonfl\u00e9 (AIT)<\/strong>, \u00e9galement connu sous le nom de pompage SMS.<\/p>\n<p>La fraude AIT n&#8217;est pas nouvelle, mais elle continue d&#8217;augmenter fortement et peut affecter toute entreprise, grande ou petite, qui utilise les SMS A2P pour la v\u00e9rification via des codes de passe \u00e0 usage unique (OTP) ou pour communiquer et s&#8217;engager avec ses clients.<\/p>\n<p>L&#8217;AIT est m\u00eame apparue dans les m\u00e9dias grand public au d\u00e9but de l&#8217;ann\u00e9e lorsque Elon Musk a d\u00e9clar\u00e9 que Twitter perdait 60 millions de dollars par an \u00e0 cause de l&#8217;AIT et a ensuite supprim\u00e9 toutes les v\u00e9rifications d&#8217;identit\u00e9 par SMS (OTP). D&#8217;autres marques internationales commencent \u00e9galement \u00e0 retenir les paiements de leurs agr\u00e9gateurs de SMS et de leurs r\u00e9seaux mobiles pour tenter de couvrir leur exposition \u00e0 la fraude. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/secure-payment-otp-password-conceptfemale-hands-using-mobile-phone-holding-credit-card-scaled.jpg\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/secure-payment-otp-password-conceptfemale-hands-using-mobile-phone-holding-credit-card-scaled.jpg 2560w, https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/secure-payment-otp-password-conceptfemale-hands-using-mobile-phone-holding-credit-card-768x512.jpg 768w, https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/secure-payment-otp-password-conceptfemale-hands-using-mobile-phone-holding-credit-card-1536x1024.jpg 1536w, https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/secure-payment-otp-password-conceptfemale-hands-using-mobile-phone-holding-credit-card-2048x1365.jpg 2048w\" alt=\"Trafic artificiel gonfl\u00e9\" width=\"2560\" height=\"1707\"><\/p>\n<h2>Qu&#8217;est-ce que la fraude \u00e0 l&#8217;ACI ? Et que peut-on faire pour l&#8217;\u00e9viter ? <\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/security-system-dialing-virtual-telephone-keypad-with-transparent-telephone-buttons-businessman-touch-button-telephone-number-screen-finger-touch-number-smartphone-make-call-scaled.jpg\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/security-system-dialing-virtual-telephone-keypad-with-transparent-telephone-buttons-businessman-touch-button-telephone-number-screen-finger-touch-number-smartphone-make-call-scaled.jpg 2560w, https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/security-system-dialing-virtual-telephone-keypad-with-transparent-telephone-buttons-businessman-touch-button-telephone-number-screen-finger-touch-number-smartphone-make-call-768x477.jpg 768w, https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/security-system-dialing-virtual-telephone-keypad-with-transparent-telephone-buttons-businessman-touch-button-telephone-number-screen-finger-touch-number-smartphone-make-call-1536x953.jpg 1536w, https:\/\/www.tmtanalysis.com\/wp-content\/uploads\/security-system-dialing-virtual-telephone-keypad-with-transparent-telephone-buttons-businessman-touch-button-telephone-number-screen-finger-touch-number-smartphone-make-call-2048x1271.jpg 2048w\" alt=\"Trafic artificiel gonfl\u00e9\" width=\"2560\" height=\"1588\"><\/p>\n<p>L&#8217;AIT exploite les messages SMS d\u00e9livrant des codes de passe \u00e0 usage unique<a href=\"https:\/\/tmtid.com\/fr\/otp-et-authentificateurs\/\">(OTP)<\/a> qui sont le plus souvent utilis\u00e9s pour v\u00e9rifier les num\u00e9ros de t\u00e9l\u00e9phone mobile des clients au cours du processus d&#8217;enregistrement, y compris les <a href=\"https:\/\/tmtid.com\/fr\/guide-complet-de-la-verification-de-lage-en-ligne\/\">v\u00e9rifications de la localisation et de l&#8217;\u00e2ge<\/a>. Dans l&#8217;exemple de Twitter, les fraudeurs ont g\u00e9n\u00e9r\u00e9 de faux OTP SMS en cr\u00e9ant un grand nombre de comptes robots. Ils ont ensuite revers\u00e9 une partie des revenus g\u00e9n\u00e9r\u00e9s \u00e0 leurs partenaires complices, souvent bas\u00e9s dans des destinations lointaines et co\u00fbteuses.  <\/p>\n<p>L&#8217;AIT pr\u00e9sente une certaine ironie car, malgr\u00e9 le co\u00fbt associ\u00e9 \u00e0 ce type de trafic frauduleux, de nombreuses entreprises de l&#8217;\u00e9cosyst\u00e8me des t\u00e9l\u00e9communications peuvent en \u00eatre les b\u00e9n\u00e9ficiaires potentiels. En outre, si les entreprises sont g\u00e9n\u00e9ralement les victimes de ce type de fraude, certaines l&#8217;utilisent pour augmenter leur propre nombre d&#8217;abonn\u00e9s et d\u00e9montrer leur croissance. <\/p>\n<p>Toutefois, \u00e0 plus long terme, l&#8217;AIT entra\u00eene une perte de confiance dans les SMS pour la transmission des OTP, une perte de revenus pour les entreprises et une baisse des volumes qui nuit au secteur. L&#8217;organisme mondial Communications Fraud Control Association (CFCA) a estim\u00e9 que l&#8217;ACI avait entra\u00een\u00e9 des pertes de plus de 6,7 milliards de dollars en 2021. <\/p>\n<p>Mais tout n&#8217;est pas perdu et les agr\u00e9gateurs de SMS, les op\u00e9rateurs de r\u00e9seaux mobiles et les entreprises peuvent contribuer \u00e0 la d\u00e9tection et \u00e0 la pr\u00e9vention de l&#8217;AIT.<\/p>\n<p>Par exemple, TMT a mis au point une solution globale de num\u00e9rotation et de pr\u00e9vention de la fraude, <a href=\"https:\/\/tmtid.com\/fr\/teleshield\/\">TeleShield<\/a>, qui peut vous aider :<\/p>\n<ul>\n<li>Identifiez le type de ligne attribu\u00e9 par le r\u00e9gulateur local et n&#8217;envoyez des SMS qu&#8217;\u00e0 des num\u00e9ros mobiles ;<\/li>\n<li>V\u00e9rifier en temps r\u00e9el l&#8217;identit\u00e9 de l&#8217;appelant (ou le num\u00e9ro A) pour v\u00e9rifier s&#8217;il s&#8217;agit d&#8217;un num\u00e9ro non valide ;<\/li>\n<li>Confirmez qu&#8217;un num\u00e9ro a \u00e9t\u00e9 attribu\u00e9 \u00e0 un abonn\u00e9 et qu&#8217;il est donc &#8220;actif&#8221; ;<\/li>\n<li>Bloquez les num\u00e9ros surtax\u00e9s ;<\/li>\n<li>Utilisez l&#8217;apprentissage automatique pour d\u00e9tecter les pics d&#8217;activit\u00e9 inhabituels, qu&#8217;il s&#8217;agisse du moment o\u00f9 les messages sont envoy\u00e9s, de leur volume, de leur emplacement ou de blocs de num\u00e9ros adjacents.<\/li>\n<\/ul>\n<p>Les entreprises peuvent \u00e9galement aider en d\u00e9tectant les robots qui utilisent des CATPCHA et en surveillant les taux de conversion des OTP. Elles peuvent \u00e9galement utiliser d&#8217;autres m\u00e9thodes pour remplacer la v\u00e9rification par SMS, notamment l&#8217;<a href=\"https:\/\/tmtid.com\/fr\/authentification-sans-mot-de-passe-exploration-des-technologies-emergentes\/\">authentification sans mot de passe<\/a>, comme le service <a href=\"https:\/\/tmtid.com\/fr\/authentifier\/\">Authentication<\/a> de TMT. Cette nouvelle m\u00e9thode de preuve de la possession d&#8217;un num\u00e9ro de t\u00e9l\u00e9phone mobile ne n\u00e9cessite pas de SMS A2P \/ OTP et met donc fin \u00e0 l&#8217;AIT tout en am\u00e9liorant la s\u00e9curit\u00e9 et en facilitant la vie des clients.  <\/p>\n<p>Il est essentiel que les entreprises, les agr\u00e9gateurs de SMS et les op\u00e9rateurs travaillent ensemble pour pr\u00e9venir ce type de fraude et prot\u00e9ger le secteur des pertes financi\u00e8res. La perte de confiance et de r\u00e9putation du SMS en tant que canal entra\u00eenera \u00e9galement une forte baisse des volumes, les entreprises se tournant vers les canaux OTT et d&#8217;autres services de v\u00e9rification. <\/p>\n<h2>Termes cl\u00e9s associ\u00e9s \u00e0 la fraude \u00e0 l&#8217;ACI<\/h2>\n<p>Pour mieux comprendre les m\u00e9canismes de la fraude au trafic artificiellement gonfl\u00e9 (TIA), il est essentiel de comprendre la terminologie commun\u00e9ment associ\u00e9e \u00e0 ces pratiques trompeuses :<\/p>\n<p><strong>Click Farms :<\/strong><br \/>\nGroupes organis\u00e9s de travailleurs faiblement r\u00e9mun\u00e9r\u00e9s, souvent issus de r\u00e9gions \u00e9conomiquement d\u00e9favoris\u00e9es, employ\u00e9s pour simuler une activit\u00e9 en ligne authentique. Ces travailleurs effectuent des t\u00e2ches telles que l&#8217;enregistrement de comptes, le clic manuel sur des publicit\u00e9s, la diffusion de musique, le visionnage de vid\u00e9os, le remplissage de formulaires en ligne ou l&#8217;interaction avec des sites web d&#8217;autres mani\u00e8res afin d&#8217;imiter le trafic r\u00e9el. <\/p>\n<p><strong>Bot Traffic :<\/strong><br \/>\nTrafic automatis\u00e9 non humain g\u00e9n\u00e9r\u00e9 par des bots pour reproduire un comportement en ligne semblable \u00e0 celui des humains. Les robots sont couramment utilis\u00e9s pour cr\u00e9er de faux clics, de fausses vues et de fausses interactions \u00e0 grande \u00e9chelle, trompant ainsi les entreprises et gonflant les indicateurs d&#8217;engagement. <\/p>\n<p><strong>Impressions artificielles :<\/strong><br \/>\nVues, clics ou interactions falsifi\u00e9s sur un contenu num\u00e9rique, cr\u00e9\u00e9s pour manipuler les analyses, tromper les annonceurs ou renforcer artificiellement la popularit\u00e9 apparente d&#8217;un contenu en ligne.<\/p>\n<p><strong>Fraude au clic :<\/strong><br \/>\nPratique frauduleuse impliquant l&#8217;utilisation de robots, de scripts ou de fermes \u00e0 clics pour cliquer de mani\u00e8re r\u00e9p\u00e9t\u00e9e sur des publicit\u00e9s, des liens ou d&#8217;autres contenus. L&#8217;objectif est de gonfler artificiellement le nombre de clics, ce qui oblige les entreprises \u00e0 supporter des co\u00fbts plus \u00e9lev\u00e9s pour un engagement accru qui n&#8217;a pas de valeur r\u00e9elle. <\/p>\n<p><strong>Fraude \u00e0 la vue :<\/strong><br \/>\nTactique similaire \u00e0 la fraude au clic, qui consiste \u00e0 g\u00e9n\u00e9rer de fausses vues sur des publicit\u00e9s ou du contenu num\u00e9rique. Les fraudeurs cherchent \u00e0 gonfler les mesures de fr\u00e9quentation, en faisant croire aux annonceurs et aux parties prenantes que le contenu gagne en popularit\u00e9. <\/p>\n<p><strong>Fraude aux impressions :<\/strong><br \/>\nStratag\u00e8me visant \u00e0 augmenter les statistiques d&#8217;impression en augmentant faussement le nombre de fois qu&#8217;une annonce ou un \u00e9l\u00e9ment de contenu est affich\u00e9. Les entreprises sont incit\u00e9es \u00e0 payer pour ces nombres d&#8217;impressions gonfl\u00e9s, qui ne refl\u00e8tent pas l&#8217;activit\u00e9 r\u00e9elle des utilisateurs. <\/p>\n<p><strong>Fraude \u00e0 la conversion :<\/strong><br \/>\nIl s&#8217;agit d&#8217;une forme plus sophistiqu\u00e9e de fraude \u00e0 l&#8217;ACI qui consiste \u00e0 simuler des actions ressemblant \u00e0 de v\u00e9ritables conversions d&#8217;utilisateurs, telles que la r\u00e9alisation d&#8217;un achat ou l&#8217;envoi d&#8217;un formulaire. Cette manipulation est r\u00e9alis\u00e9e par des m\u00e9thodes telles que l&#8217;usurpation de l&#8217;identit\u00e9 d&#8217;utilisateurs r\u00e9els, la falsification de cookies ou le d\u00e9ploiement de bots, de scripts et de &#8220;fermes de conversion&#8221;. L&#8217;objectif est de gonfler les mesures de conversion, en cr\u00e9ant une fausse image de l&#8217;engagement de l&#8217;utilisateur.  <\/p>\n<p>La compr\u00e9hension de ces termes est essentielle pour permettre aux entreprises de reconna\u00eetre et de combattre efficacement la fraude \u00e0 l&#8217;ACI, de prot\u00e9ger leurs ressources et de maintenir des analyses pr\u00e9cises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le probl\u00e8me de l&#8217;ACI L&#8217;un des principaux sujets et points de discussion qui a \u00e9t\u00e9 constamment pr\u00e9sent dans de nombreux \u00e9v\u00e9nements de l&#8217;industrie auxquels j&#8217;ai assist\u00e9 cette ann\u00e9e est celui du trafic artificiel gonfl\u00e9 (AIT), \u00e9galement connu sous le nom de pompage SMS. La fraude AIT n&#8217;est pas nouvelle, mais elle continue d&#8217;augmenter fortement et <a href=\"https:\/\/tmtid.com\/fr\/le-probleme-de-la-fraude-a-laci\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Le probl\u00e8me de la fraude \u00e0 l&#8217;ACI<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":33346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[541,586,539],"tags":[588,791,926,1271],"class_list":["post-46823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-fraude","category-identite","tag-fraude","tag-lidentite","tag-otp-fr-2","tag-trafic-artificiel-gonfle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le probl\u00e8me de la fraude \u00e0 l&#039;ACI | TMT ID<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tmtid.com\/fr\/le-probleme-de-la-fraude-a-laci\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le probl\u00e8me de la fraude \u00e0 l&#039;ACI\" \/>\n<meta property=\"og:description\" content=\"Le probl\u00e8me de l&#8217;ACI L&#8217;un des principaux sujets et points de discussion qui a \u00e9t\u00e9 constamment pr\u00e9sent dans de nombreux \u00e9v\u00e9nements de l&#8217;industrie auxquels j&#8217;ai assist\u00e9 cette ann\u00e9e est celui du trafic artificiel gonfl\u00e9 (AIT), \u00e9galement connu sous le nom de pompage SMS. La fraude AIT n&#8217;est pas nouvelle, mais elle continue d&#8217;augmenter fortement et ... 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